For this concise yet impactful assignment, we were tasked with creating a short campaign highlighting an environmental issue. Given my passion for fashion and the positive impact that buying second-hand clothing can have on the environment, I selected Depop as the brand to focus on.

Drawing on the growing trend of buying vintage, I crafted the tagline "Out with the old, in with the older," which not only cleverly plays with words but also highlights the importance of reducing our carbon footprint. As thrifting has become a popular way of shopping for my generation, it was the perfect brand fit to convey this message about sustainable fashion.

Upon a thorough examination of Depop's brand guidelines, I created a visually appealing carousel Instagram post that effectively communicates the significance of purchasing second-hand items. The clever use of repetition in the post aligns seamlessly with the successful campaigns that Depop has executed in the past.

I hope you enjoyed this mini brief! I had a lot of fun creating something that aligned with my values and sense of design style.

This was an assignment published for Yoobee School of Design. I do not own the rights of Depop's fonts and Instagram use. This is purely for educational purposes.